Robinsons Comes Up Top for The BrandLaureate Brand ICON Leadership Award 2018

The department store was selected as an ICON for its game-changing branding positioning as a leader in lifestyle luxury retail.

KUALA LUMPUR, 27 NOVEMBER 2018 - Department store Robinsons was named one of the winners for The BrandLaureate Brand ICON Leadership Award 2018. It was awarded The BrandLaureate Industry Champion Brand ICON Awards 2018 for the Lifestyle Luxury Retail Experience category, corporation segment. This is the first time that Robinsons has been named a winner in the annual awards, marking its entry into the list of previous winners that include notable personalities such as Tun Mahathir, YABhg Tun Jeanne Abdullah, YBhg Tan Sri Tony Fernandes, and Malaysia’s most esteemed brands and corporations.

The BrandLaureate Brand ICON Leadership Award is dedicated to ICONS - both individuals and corporations - that have contributed significantly to the development of the nation and their respective industries, and have set standards of excellence with innovative trends, products and services. This year, the exclusive award is reserved for brands that exemplify the theme of the award, Capitalize Your Leadership to Crystallize Your Brand.

“Robinsons is honoured to be named among other industry leaders in this year’s The BrandLaureate Brand ICON Leadership Award. The award is presented to market leaders known for quality products and services, unique differentiation and delivery on their brand promises. Robinsons has always emphasised on providing a different retail experience to our consumers by giving them not only value-added features but also a memorable time whenever they visit our stores. Our stores are positioned as the one-stop retail experience where our customers not only get to select from a carefully curated range of over 600 local, regional and international brands some of which are exclusive to our stores but also the best in customer services,” says Ashley Tang, General Manager of Robinsons Malaysia. Robinsons is part of the highly established Al-Futtaim retail group.

With the recent launch of its flagship store Robinsons Kuala Lumpur in Shoppes at Four Seasons Place, Malaysian shoppers now have more to look forward to in terms of luxury retail experience by Robinsons. This stunning 200,000 sq ft flagship store is home to fashion and lifestyle brands such as T by Alexander Wang, See by Chloe, Needle and Thread, HUGO, Nudie Jeans, Ben Sherman, Roberto Cavalli Home, IVV home&table, John Lewis, Christofle and many more specially curated to offer a shopping experience that’s exclusive in Robinsons. To further extend its curated experience, personal style consultants are also on hand at Robinsons Kuala Lumpur to provide a personalised service to its shoppers, bringing them to the next level of retail therapy. Its location in Kuala Lumpur’s landmark address connects it to the luxurious residences of Four Seasons Place Kuala Lumpur and the outstanding Four Seasons Hotel Kuala Lumpur, making it the obvious retail choice for discerning individuals.


About Robinsons Malaysia

Since the opening of the original store at Jalan Tun Perak, Kuala Lumpur in 1928, Robinsons has been highly regarded as the benchmark to meet in terms of shopping experiences within Malaysia. From the trendiest fashion pieces, the most coveted lifestyle products, the latest items for the home, to playthings and necessities for the little ones, Robinsons provides an experience that goes beyond ordinary shopping. Robinsons made its Malaysian comeback when it reopened its store in The Gardens Mall. Since then, Robinsons has enticed and titillated shoppers in Kuala Lumpur, providing Malaysians with the latest trends, exciting promotions and wonderfully curated products.

With the opening of Robinsons' new flagship store – Robinsons Kuala Lumpur, which promises to bring shopping to a whole new level. Beyond just shopping, Robinsons Kuala Lumpur in Shoppes at Four Seasons Place will offer experiences previously unimaginable in retail, with personal style consultants, porter services and carefully curated collections.

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About The BrandLaureate

The BrandLaureate is initiated by the Asia Pacific Brands Foundation (APBF), the world’s only brands and branding foundation. The APBF was founded in 2005 as a non-profit organisation dedicated to developing brands in a myriad of business backdrops. It is led by its Patron, Tun Dr. Mahathir Mohamad, together with a Board of Governors who are experienced captains of industries and brand icons. The APBF takes an active role in identifying and nurturing outstanding Malaysian brands to an international platform. Among its many initiatives include The BrandLaureate Awards to honour Malaysia’s best brands.